Toby Tiger: Bold, Ethical Clothing for Colourful Childhoods

Celebrate over 25 years of vibrant, organic children’s fashion with Toby Tiger. Founded by designer Zoe Mellor, this Brighton-born brand creates fun, ethical clothes that let kids be kids—crafted with love, comfort, and sustainability in every stitch. Read More

Since 1998, Toby Tiger has championed colourful, GOTS-certified organic clothing for babies and children. Known for their iconic rainbow stripes, playful appliqués, and practical designs, each piece is made from 100% organic cotton and dyed with azo-free dyes—soft on skin, kind to the planet.

With ethical manufacturing, a flagship store in Brighton, and a Berlin warehouse supporting European customers, the brand continues to lead with values. Their return-and-earn programme encourages circular fashion, making Toby Tiger a go-to for slow, sustainable style that grows with your child.