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Toby Tiger has been bringing colour, comfort, and sustainability to children’s fashion for over 25 years. Founded in Brighton by designer Zoe Mellor, the brand is known for its bold rainbow stripes, playful designs, and commitment to creating organic clothing that lets kids be kids.
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The collection includes GOTS-certified organic cotton clothing for babies and children, designed with practicality and fun in mind. From everyday essentials to eye-catching appliqués and iconic stripes, each piece is crafted with azo-free dyes and soft, breathable fabrics that are gentle on sensitive skin. Ethical manufacturing ensures every garment is as kind to the planet as it is to little ones.
More than just clothing, Toby Tiger represents a brighter, more sustainable future. With a flagship store in Brighton, a Berlin warehouse serving European customers, and a return-and-earn programme promoting circular fashion, the brand continues to champion slow, ethical style. For parents seeking fun, eco-conscious clothing that celebrates childhood in all its colour, Toby Tiger is a trusted favourite.
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