Madder & More, founded by sisters Lottie, Lila, and Lydia, emerged from their love for pyjamas and inspiration from a visit to India during the 2020 lockdown. They sought to create versatile pyjama shorts suitable for both lounging and outings. Handmade in Jaipur by skilled woodblock printing artisans, their 100% cotton pyjamas reflect the "Slow Fashion" ethos, combining sustainability with high-quality craftsmanship. The brand reduces environmental impact by repurposing fabric offcuts, holding Zero Waste Sales, and using recyclable packaging made from recycled materials.