Wylder Naturals started in 2020 with handcrafted soaps made in a kitchen, focusing on natural and sustainable skincare. Over time, they expanded into a solar-powered facility in Somerset, maintaining their commitment to small-batch production, quality, and environmental mindfulness. Their ethos centers on simplicity, using UK-sourced ingredients and collaborating with like-minded businesses to minimize environmental impact. Wylder Naturals continues to grow its range of vegan, cruelty-free products, blending sustainability with effective skincare.