Lulujo

Lulujo creates timeless baby essentials designed to support families from newborn days through childhood. Trusted by parents around the world, our products combine quality craftsmanship, thoughtful design, and Canadian heritage — offering comfort, confidence, and meaningful moments for both parents and little ones.

Muslin & Swaddles Myza

Swaddle

Blankets

Children's Play Tent

Children's

Play

Tent

Children's Cardigans & Jumpers Myza

Children's

Cardigans

& Jumpers

Children-s-Bedroom Myza

Children’s

Bedroom

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Lulujo – Timeless Baby Essentials, Made with Care

At the heart of Lulujo is a commitment to quality, safety, and longevity. We believe that well-made essentials do more than meet basic needs — they help parents bond with their children, capture precious memories, and celebrate life’s earliest milestones. Our products are designed to be loved, used daily, and gifted thoughtfully by family and friends.

Proudly based in Fredericton, New Brunswick, Lulujo was founded in 2008 by Dawn Pottier, inspired by a simple product she created for her own newborn while on maternity leave. Guided by the belief that “if I need this, other mums will too,” the brand — named after her two children — has grown from a personal idea into a globally recognised collection of everyday baby essentials.

Today, Lulujo is known for its premium muslin swaddles, blankets, and gifts that blend on-trend design with a sense of nostalgia. Every piece is created with love and attention to detail, offering functional, affordable, and safe products that comfort babies and support parents as they create lasting memories together.