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EXCELLENT
4.9
200+ reviews on Klaviyo Reviews
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As We Are Now creates thoughtfully designed clothing that blends comfort, style, and sustainability. Built around natural materials and a simplified wardrobe approach, each piece is made to feel good on the body while fitting seamlessly into modern life.
From skincare rituals to the softest bedding and nightwear, explore our team’s trusted reviews across all things sleep and self-care.
As We Are Now was founded to challenge the compromises often found in fashion—where comfort, style, and sustainability rarely coexist. With over a decade of experience in fashion and product development, the brand was created to offer a more thoughtful alternative: a wardrobe of versatile pieces that feel exceptional to wear while maintaining a polished, timeless look.
At the heart of the brand is a commitment to natural materials and simplicity. Each piece is made from 100% wood-based TENCEL™ Lyocell, avoiding synthetic blends and focusing on comfort, breathability, and longevity. Designed as part of a modular wardrobe system, the collection supports ease, flexibility, and everyday wear—reflecting a belief that fashion should align with both personal wellbeing and a more conscious approach to the planet.