10% off
Grab the code and apply at check out for 10% off
Spend £150.00 more to get free shipping
EXCELLENT
4.9
200+ reviews on Klaviyo Reviews
Grab the code and apply at check out for 10% off
Drowsy was born from a personal journey to reclaim lost sleep and restore balance in modern life. Founded by brothers Thom and Rich Hemelryk after years of burnout and insomnia, the brand transforms the nightly ritual into an experience of calm, comfort, and luxury — helping thousands rediscover the power of truly restful sleep.
From skincare rituals to the softest bedding and nightwear, explore our team’s trusted reviews across all things sleep and self-care.
What began as exhaustion from running high-pressure hospitality businesses soon became a mission to rebuild life around wellness and rest. After selling everything, Thom and Rich dedicated themselves to understanding sleep — discovering how profoundly it affects health, happiness, and performance.
Their search for better rest led to the creation of the ultimate sleep mask: a soft, light-blocking sanctuary designed to quiet the mind and signal the body it’s time to sleep. Months of testing, hundreds of fabrics, and endless prototypes resulted in a product that would soon redefine luxury sleep.
When a leading beauty editor discovered Drowsy in 2020, everything changed. The mask sold out within minutes, and soon appeared across major beauty publications — marking the beginning of a new era for sleep wellness.
Today, Drowsy remains a small, dedicated team still obsessed with quality, comfort, and innovation. Every design is refined in-house, made to deliver deep, restorative rest. What started as a dream born from burnout is now a global movement — helping people everywhere experience sleep as it was meant to be: peaceful, luxurious, and life-changing.