Our Story – From One Mum’s Idea to Chewies&more
Chewies&more began when Christine, a first-time mum, struggled to find teething toys that were both functional and aesthetically pleasing. Seeing a gap in the market, she decided to combine her creativity with a strong focus on safety to create something better. After extensive research, countless rounds of testing, and careful development, the very first Chewies and Clips were born.
What started at a kitchen table quickly grew into something much bigger. As demand increased, Christine was joined by her niece, and Chewies&more expanded into dedicated workspaces in Zwolle. Today, the brand is powered by an incredible all-female team working across customer service, production, packaging, order processing, and internships — a group united by passion, teamwork, and pride in what they create.
Now stocked in over 250 points of sale across the EU and loved by families seeking thoughtful gifts and everyday baby essentials, Chewies&more continues to grow while staying true to its roots. Built on resilience, creativity, and family values, Chewies&more is a celebration of doing things with heart — and there’s plenty more to come.