Our Story

Our Story – A female founded family-owned business

Launched in December 2017, myza is an online platform with a unique focus on sleep and the sleep experience, reflected in the brand’s name which stems from the Swedish word for cosiness. 

We are a mother-daughter duo Helen and Olivia, who having left our jobs in law and finance in the City, founded myza by reason of Helen’s struggle with insomnia and Olivia’s genuine love of sleep.

Our mission - to allow you to shop the best independent brands and their sleep-related products all in one place.

One marketplace, hundreds of the best sleep brands from the UK and abroad.

From premium bedding, mattresses and sleepwear to indulgent skin and body care and the latest sleep technology, we promise nothing but the very best to ensure a good night’s sleep. We only feature products and concepts which we love and feel will benefit your sleep experience.

We are continually introducing new brands and products to the site (both from the UK and worldwide), influenced by customer demand and new sleep trends and aim to provide our customers with a great personal service with one-to-one support.

Supporting small businesses and female founded companies

A staggering 84% of our sleep brands are either co-founded or founded by women which we as a company are very proud of!

As a female founded company ourselves, we know how important it is supporting other women. We know first-hand the difficulties that women can experience in business and hopefully our platform can nurture and support other women selling their fantastic sleep products.
Each of our small businesses has been hand-selected by our team of in-house curators and it’s our job to give them a platform and champion them every step of the way.

Our sleepwear is responsibly sourced– we care about our customers, workers, and the environment

After seeing a gap in the market, we developed our own exciting cotton sleepwear range - working with ideas contributed by our fabulous customers and followers – you spoke, and we listened – our sleepwear combines classic styling with a modern twist, without forgoing comfort. Made from breathable cotton and cut for a relaxed fit, bedtimes will never be the same again! 

Our Cotton

We are committed to producing our cotton sleepwear sustainably and ethically and are currently making the switch to using 100% GOTS certified Organic Cotton across our entire Women’s and Children’s sleepwear ranges. 

GOTS stands for the Global Organic Textile Standard and is an internationally recognised standard that advocates an environmentally compatible and social production chain for textiles. Acquiring certification is no easy task. GOTS does not just focus on sustainable production but also establishes stringent regulations and directives for all operations along the entire supply chain. The GOTS label confirms that the product has been manufactured in a socially responsible and environmentally compatible manner. The use of organically cultivated fibres, the exclusion of environmentally harmful or toxic substances and the introduction of a minimum wage and fair work practices are just a small part of the binding criteria imposed by GOTS to achieve certification. Cotton that achieves GOTS certification is internationally recognised as sustainable, ethically produced, and of high quality.

Our Factories

Our sleepwear is produced in India by an award-winning manufacturer who is a member of Sedex, one of the world's leading ethical trade membership organisations, which works with businesses to improve working conditions in global supply chains. It ensures that a business operates responsibly and sustainably, protects its workers and sources ethically.

Expert Advice

Dr.Alanna Hare and other sleep experts provide exclusive, objective pieces, dedicated to the provision of evidence-based advice on sleep. From sleeping during pregnancy to a detailed description of what goes on at a sleep clinic, the Expert Advice column provides one of the best sources beyond medical treatment, to improve your sleep.