The idea behind shō-moon was born in 2020 when founder Juliette discovered Reiki's healing power. Having been an avid believer in natural remedies and holistic healing methods for many years, she decided to combine her passion for home interior and aromatherapy to create a beautiful healing candle brand that would spread the power of Reiki and the benefits of aromatherapy. In 2022, she made the jump and left her sales job in a tech firm to launch shō-moon.