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Sacred + Wild is a modern slow beauty and lifestyle brand founded on the belief that skincare, wellbeing, and sustainability should exist in harmony with nature. Created by close friends Lucy Stride and Jess Ince, the brand blends natural ingredients, artisanal craftsmanship, and conscious design to create products that nurture both people and the planet.
From skincare rituals to the softest bedding and nightwear, explore our team’s trusted reviews across all things sleep and self-care.
Founded in 2023, Sacred + Wild was born from the shared vision of Lucy and Jess, two long-time friends who spent decades working in creative industries before choosing to build something more aligned with their values. Their aim was to create a brand that feels purposeful and inspiring — one that reflects a deep respect for nature, community, and the rhythms of life.
At the heart of Sacred + Wild is a commitment to sustainability. Every decision — from ingredients to packaging — is made with environmental responsibility in mind. The brand uses natural, organic ingredients that are cruelty-free and free from controversial chemicals, parabens, synthetic fragrances, and genetically modified components.
Packaging is designed with the same care as the formulations themselves. Candles are housed in ethically sourced Himalayan onyx vessels formed naturally over thousands of years, offering both beauty and longevity. Facial oils are presented in recyclable glass bottles, while cartons are made from FSC-certified materials printed with vegetable-based inks. Even protective packaging is created from biodegradable mycelium, a natural material derived from mushroom roots that can compost within 45 days.
Sacred + Wild also blends traditional plant wisdom with modern scientific research, working with leading natural skincare formulators to create highly effective, plant-powered products that support healthy skin without compromising purity.
Beyond its products, the brand is committed to creating positive change. Sacred + Wild donates 5% of profits to charities supporting environmental protection, women’s empowerment, and animal welfare — reflecting the founders’ belief that businesses should contribute to a better world.
As Sacred + Wild continues to grow, the founders aim to expand their offering with curated natural beauty, wellbeing, and vintage lifestyle pieces — all chosen with the same care, sustainability, and reverence for craftsmanship that defines the brand today.