Planet Loving Company

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Planet Loving Company – Redefining Modern Fashion with Purpose and Ease

PLC was co-founded by Alex Adamson and Tabby Taylor with a shared ambition to reshape fashion for a new era. Bringing together creative vision and conscious innovation, the brand is rooted in the belief that style, sustainability, and accessibility should exist in harmony.

Alex Adamson, who previously co-founded the acclaimed eveningwear label The Vampire’s Wife in 2015, brings a deep understanding of glamour and timeless design. At PLC, her mission is to reinvent outdated fashion practices for the Net-Zero Age — creating beautiful, comfortable, and sustainable clothing at accessible prices. Inspired by the effortless elegance of Joan Didion, Alex envisions pieces that move seamlessly through the day — from sofa to evening out — offering both comfort and confidence without compromise.

Tabby Taylor embodies an “anything is possible” approach to fashion and business. Beginning her career as a fashion headhunter before moving in-house with emerging brands, she became determined to remain in the industry while finding deeper meaning within it. Inspired by the work of Orsola de Castro and Fashion Revolution, Tabby was driven to challenge the lack of transparency in fashion. At PLC, this commitment is reflected not only in versatile designs like the signature pyjama suit, but in openly sharing the full story behind each piece through detailed product transparency.

Guided by creativity, accountability, and a belief in fashion as a force for positive change, PLC is building a brand that blends glamour with ease — empowering wearers with clothing that feels as good in principle as it does in practice.