Apriori

Founded in 2016 in London, Apriori is known for its extraordinary collection of toothbrushes. In late 2019 Apriori has taken an everyday item and redesigned it in a clear, elegant and simple way, that’s how the SLIM by Apriori line was born.

The SLIM by Apriori represents a departure from traditional oral care products, with its focus on combining effective cleaning with sustainability and a striking aesthetic.

The toothbrush, developed in cooperation with dental specialists, has been recognized for its design excellence with a Red Dot Award in 2020.

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