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Sleep In Beauty was founded on a simple belief — your beauty routine shouldn’t stop when your head hits the pillow. Created by a qualified Medical Biochemist, the brand transforms an everyday essential into a science-backed skincare innovation with SIB® Hyaluronic Acid Infused Silk, designed to hydrate and protect skin and hair while you sleep.
From skincare rituals to the softest bedding and nightwear, explore our team’s trusted reviews across all things sleep and self-care.
Born from the search for a smarter beauty solution, Sleep In Beauty began when its founder realised the biggest impact on skin health could come from something used every night: a pillowcase. After battling dull skin and ineffective products, she turned to silk — enhancing it with cutting-edge Hyaluronic Acid infusion technology to create something entirely new.
What sets SIB® Silk apart is its advanced micro-capsule technology. Inspired by medical-grade applications, low molecular weight Hyaluronic Acid is embedded directly into the silk fibres, delivering continuous hydration as you sleep. Lab-proven to last up to 20 washes, this innovation supports skin moisture and overall radiance night after night.
Unlike cotton or lower-grade satin alternatives that can absorb moisture, create friction, and harbour bacteria, SIB® Silk is crafted from premium-grade silk selected for its optimal softness, durability, and weight. With over 50 hours a week spent in contact with your pillowcase, Sleep In Beauty ensures that time works in your favour.
Blending science, luxury, and wellbeing, the brand collaborates with dermatologists and hair specialists to refine every detail — from formulation to packaging. Proudly female-founded and British-owned, Sleep In Beauty is stocked across the UK and Dubai, bringing elevated, science-driven beauty sleep to a growing global audience.