Ruby Cup

Ruby Cup is a pioneering sustainable period care brand creating reusable menstrual cups and period underwear with real social impact. Built on comfort, dignity and environmental responsibility, Ruby Cup offers premium alternatives to disposable period products while supporting menstrual health education and access through its long-standing Buy One, Give One programme.

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Ruby Cup Sustainable Period Care

Ruby Cup was founded in 2011 with a clear mission: to make sustainable period care available to more people. The brand’s reusable menstrual cups and period underwear are designed to help reduce single-use period waste while giving customers comfortable, practical options for managing their period with confidence.

At the heart of Ruby Cup is its Buy One, Give One programme. For every Ruby Cup purchased, another cup is donated to someone without access to safe period products, supported by education delivered through trusted local partners. Since 2012, Ruby Cup has worked with organisations including CARE International, Save the Children and UNHCR to support menstrual dignity around the world.

Ruby Cup also places sustainability at the centre of its product design. A Ruby Cup can be reused for years, helping to replace disposable pads and tampons and reduce plastic waste. Alongside its menstrual cups, the brand’s period underwear offers another reusable choice for those seeking more eco-conscious period protection.

For shoppers looking for an ethical period care brand, Ruby Cup brings together reusable products, education, community support and environmental responsibility. It is a thoughtful choice for anyone wanting period care that feels reliable, considered and part of a wider movement for positive change.