10% off
Grab the code and apply at check out for 10% off
EXCELLENT
4.9
250+ reviews on Klaviyo Reviews
Grab the code and apply at check out for 10% off
POSY London was created with a simple goal: natural deodorant that works. Founded by Dale, the brand focuses on effective, skin-friendly formulas made with ingredients you can trust and packaging designed to reduce environmental impact.
From skincare rituals to the softest bedding and nightwear, explore our team’s trusted reviews across all things sleep and self-care.
POSY began when founder Dale grew frustrated with deodorants that either irritated the skin or relied on aluminium salts to block sweat. Wanting a natural alternative that allowed the body to sweat normally while still preventing odour, Dale began experimenting with homemade formulas. After extensive trial and error, a natural deodorant was created that worked reliably throughout the day—even after exercise. Encouraged by positive feedback from family and friends, the formula was certified by a chemist and POSY London was born.
The brand focuses on simple, natural ingredients and environmentally responsible packaging. POSY products are carefully developed using organic and natural ingredients, while packaging choices prioritise materials such as paperboard, glass and tins to reduce plastic waste. With shampoo and conditioner bars that eliminate the need for single-use plastic bottles and a commitment to continually improving sustainability practices, POSY aims to create products that are better for both people and the planet.