Muihood

Muihood brings Traditional Chinese Medicine (TCM) into the modern skincare conversation, bridging ancestral knowledge with contemporary beauty rituals. Rooted in centuries of wisdom and guided by a respect for balance and individuality, the brand makes TCM practices accessible, effective, and culturally meaningful for everyday skincare.

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Muihood – Ancient Rituals, Modern Skincare

TCM is more than herbs, acupressure, or treatments — it is a philosophy that views the body as a whole, deeply attuned to rhythms, emotions, environment, and energy flow. By tracing patterns of imbalance, it restores harmony, guiding skin and body back to equilibrium. Muihood translates these timeless practices into skincare rituals that prioritise restoration, subtle transformation, and lasting results, turning a routine into a mindful act of self-care.

Founded by Charlotte, a British-born Chinese entrepreneur, Muihood is inspired by her personal journey to reconnect with her cultural heritage and the benefits of TCM for skin health. Working alongside Victoria, a registered Chinese Medicine practitioner specialising in cosmetic facial acupuncture and women’s health, the brand combines generational wisdom with professional expertise. Together, they bring authenticity, education, and innovation to modern skincare, creating products and content that honour tradition while empowering a new generation to embrace it.