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Merino Kids™ creates premium baby sleepwear using 100% natural merino fibres, designed to support comfort, safety, and better sleep. Thoughtfully crafted, each product helps babies and toddlers rest more peacefully in all seasons.
From skincare rituals to the softest bedding and nightwear, explore our team’s trusted reviews across all things sleep and self-care.
Founded in New Zealand in 2003 by Amie Nilsson, Merino Kids™ was created מתוך a desire to offer safer, more natural sleepwear for babies and young children. Frustrated by the number of synthetic products on the market, Amie used her background in textile design to develop sleep solutions using 100% natural merino fibre—known for its softness, breathability, and temperature-regulating properties.
Today, Merino Kids™ is an internationally recognised brand, trusted by families around the world. Its award-winning designs, including the well-known Go Go Bag™, are created to help babies stay comfortable throughout the night without the need for loose blankets. By combining natural materials with innovative design, Merino Kids™ continues to create sleepwear that supports healthier, safer, and more restful sleep for little ones.