Haoma

Haoma takes its name from a mythical sacred plant of ancient Persian and Zoroastrian legend, celebrated for bestowing vitality, health, fertility, and even immortality. Inspired by this heritage, Haoma creates small-batch, hand-crafted products rooted in the power of plants — pure, organic, and designed to bring balance, sustainability, and wellbeing into everyday life.

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Haoma – Plant Power, Ancient Wisdom

The story of Haoma began when founder Enis Anteplioglu, while studying in Bath, questioned the synthetic, hard-to-pronounce ingredients in everyday products like deodorant and soap. With personal loss and chronic illness in his community as a catalyst, he was struck by the realisation that traditional, natural recipes — once common — had been abandoned in favour of synthetic, industrial substitutes. Determined to revive this lost knowledge, he began experimenting with ancient methods, starting in his university accommodation with simple, organic deodorants.

Drawing on centuries-old traditions, Haoma embraces the purity of natural ingredients. From nourishing oils to simple, effective alkalines, every product is made without emulsifiers, preservatives, or unsustainable materials. The collection has since grown to include an ever-expanding range of plant-powered essentials, each designed with respect for the planet and for human health. More than a brand, Haoma is a movement towards sustainability, harmony, and a brighter future — inviting all to join in the journey back to nature’s wisdom.