Freedom Underwear

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Fabric
How to Choose the Right Fabric for Your Sleepwear

When it comes to getting a good night's sleep, one of the most important factors to consider is your choice...

Sleepwear and bed linen hanging up to dry, from worm's eye view
Sleepwear Care: Tips to Keep Your Pyjamas Fresh and Clean
Let's face it - very few of us actually like washing and caring for our clothes and would like to go as long as possible between these chores.
Woman wearing grey pyjamas against beige background
How Often Should You Change Your Pyjamas?
It’s true that your pyjamas aren’t the same as regular clothes, but that doesn’t mean the material magically behaves differently than it does for everyday wear.
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The Best Women's Pyjamas to Get a Good Nights Sleep
The best women's pyjamas available in 2025 - There's nothing quite like treating yourself to a new pyjama set. Now that WFH is the new normal for so many, sure
Fabric
How to Choose the Right Fabric for Your Sleepwear

When it comes to getting a good night's sleep, one of the most important factors to consider is your choice...

Sleepwear and bed linen hanging up to dry, from worm's eye view
Sleepwear Care: Tips to Keep Your Pyjamas Fresh and Clean
Let's face it - very few of us actually like washing and caring for our clothes and would like to go as long as possible between these chores.
Woman wearing grey pyjamas against beige background
How Often Should You Change Your Pyjamas?
It’s true that your pyjamas aren’t the same as regular clothes, but that doesn’t mean the material magically behaves differently than it does for everyday wear.
Best Women's Pyjamas
The Best Women's Pyjamas to Get a Good Nights Sleep
The best women's pyjamas available in 2025 - There's nothing quite like treating yourself to a new pyjama set. Now that WFH is the new normal for so many, sure

Freedom Underwear – Wireless Comfort Designed by Women, for Women

Freedom Underwear was founded by Alex with a simple mission: to revolutionise how women experience bras. With around 24,400 days spent wearing a bra in a lifetime, she questioned why so many women still put up with painful, restrictive designs — especially those above a D cup, who are often overlooked by mainstream brands. Freedom exists to change that.

Our wireless bras are crafted to lift, support, and mould to your natural shape, all while feeling soft, light, and comfortable for hours on end. Designed by women and tested on real bodies, they offer the perfect fit without the discomfort of underwires.

We also believe in giving back. Every order can include a free donation mailbag for Smalls for All, allowing you to donate unwanted bras and support women in developing countries.

Choosing Freedom Underwear means joining a community of women who value comfort, confidence, and a better way to wear bras. Welcome to Underwear Freedom — comfort without compromise.