Blending the nourishing power of heritage African and British botanical skincare rituals with the latest in natural skin science to deliver bio-active, potent, clean and sustainable skincare for maturing and melanin-rich skin. Founded by Apinke Efiong who was Inspired by her great grandfather a botanist at the Royal Botanic Gardens in Kew, she decided to look to plants and traditional skin healing ingredients for solutions to the skin problems she had battled with for decades. All three products in the collection, Amina Ritual Cleansing Oil, Nefertiti Radiance Botanical Serum and Makeda Radiance Botanical Oil, are are designed to work synergistically to multitask on a wide range of skin concerns and to prevent signs of premature ageing; fine lines and wrinkles, hyperpigmentation, dehydration, enlarged pores and acne. Each product is named after a great African warrior Queen whose ancient beauty practices have been admired and passed down through the ages, inspiring a new modern skincare ritual that is deeply nourishing, mind calming and respectful to the planet.