Bshirt – Empowering Mothers to Own Their Story

Breastfeeding is natural, yet too often surrounded by social barriers and stigma. Bshirt was founded to change that. Our designs make feeding simple, comfortable, and discreet, helping mothers feel confident wherever they are — without needing a whole new wardrobe or sacrificing their own sense of self.

At the heart of Bshirt is the belief that motherhood is a journey worth expressing. Inspired by the symbol of the parenthesis — a space for reflection and authenticity — we encourage mums to share their stories, embrace their experiences, and truly be themselves. The elevated “b” represents a safe, supportive space where mothers can own their narrative, with confidence and community behind them.

More than a clothing brand, Bshirt is part of a movement toward sustainable, thoughtful maternity fashion that supports mums in both practical and emotional ways. By addressing the challenges around breastfeeding in public and championing designs that prioritise comfort, dignity, and style, we aim to help mothers navigate every beautifully imperfect moment of early motherhood with pride.

Join us as we empower women to feed with confidence, embrace their stories, and reshape maternity fashion for the better.