Anorak

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Colourful British Prints for Sustainable Clothing and Homeware

Anorak is a British print brand founded by Matt and Laurie and run from their studio in Dulwich, South East London. Known for vibrant repeating patterns, distinctive colour combinations, and simple, recognisable designs, the brand creates sustainable clothing and homeware that bring colour and personality to everyday life.

Inspired by nature and outdoor adventure, Anorak’s collections include organic cotton towels, retro-style sleeping bags, and easy-to-wear clothing designed for comfort, practicality, and longevity. Each product is thoughtfully created to make ordinary moments feel more joyful, whether you are wild swimming, camping, relaxing at home, or heading out on an everyday adventure.

The name Anorak reflects the founders’ love of prints, collecting, and the great outdoors. It celebrates the idea of becoming deeply passionate about something you love, while capturing the eccentricity, humour, and adventurous spirit of British design.