Smug

SMUG: Enhancing Sleep, Health, and Self-Care

SMUG is a UK-based wellness brand dedicated to enhancing sleep, health, and self-care through thoughtfully designed, affordable products. Read More

Founded by Keli, who sought a better sleep mask, SMUG began with a contoured, 100% blackout mask that was both comfortable and stylish.

Since then, the brand has expanded its offerings to include sleep masks, aromatherapy items, fitness accessories, and beauty essentials, all aimed at promoting relaxation and well-being.

Recognized by outlets like The Independent and Hip & Healthy, SMUG continues to innovate, helping customers invest in rest, health, and themselves.