Wild and Stone

Wild & Stone was founded with a simple mission: to create beautiful, functional products that help reduce unnecessary plastic and inspire a more sustainable way of living. Born from a desire for flexibility, balance, and a commitment to the planet, the brand blends eco-conscious values with thoughtful design to bring joy and purpose into everyday essentials.

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Wild & Stone – Sustainable Living with Style

The story began in 2017, when founder Kat, facing a return to corporate life after the birth of her second child, recognised the need for change. A single plastic toothbrush sparked the journey — a moment of realisation about the waste we generate daily. Determined to be part of the solution, she created Wild & Stone, soon joined by her friend Sarah, who shared the same vision of sustainability and flexible working. Together, they set out to design products that were not only plastic-free but also beautiful enough to be proudly displayed at home.

What sets Wild & Stone apart is a commitment to conscious sourcing and craftsmanship. Each product is designed to have minimal environmental and social impact, refined through testing and customer feedback to ensure both quality and practicality. From eco-friendly essentials to stylish homeware, every item embodies the belief that less is more, and that the things we own should “spark joy.” Today, with a growing team and an expanding collection, Wild & Stone continues to champion sustainable living while supporting better work-life balance — proof that small changes can lead to a big difference.