Popmask
Popmask London, founded by Louisa Booth, began with the creation of soft, no-dent hair ties and has since evolved into a leading wellness brand. Known for its innovative self-heating eye masks and drug-free solutions for sleep, PMS, and skincare, Popmask combines practicality with comfort. Available in major retailers like CVS, Nordstrom, and Target, the brand continues to support self-care with simple, effective, and joyful products.