Mimi

Mimi creates beautifully handcrafted newborn knitwear inspired by Brazilian tradition and designed for modern families. Made with care by skilled artisans, each piece combines softness, comfort, and timeless design for your baby’s earliest moments.

Kids-White-Pyjamas Myza

Kids

White

Pyjamas
Kids-Blue-Pyjamas Myza

Kids

Blue

Pyjamas
Children's Cardigans & Jumpers Myza

Children's

Cardigans

& Jumpers
Kids-Pink-Pyjamas Myza

Kids

Pink

Pyjamas

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Handcrafted Newborn Knitwear Inspired by Brazilian Tradition

Mimi was founded by Clarisse, a Brazilian-born mother of three, with the aim of sharing the meaningful newborn knit traditions she grew up with. Working closely with skilled artisans in Brazil, the brand creates thoughtfully made knitwear that reflects both heritage and craftsmanship, with every stitch made with care and intention.

Designed to be soft, hypoallergenic, and comfortable for delicate skin, Mimi’s knitwear combines practicality with timeless style. Many pieces are inspired by traditional Brazilian colour symbolism, where shades such as red, yellow, green, and grey carry meanings connected to protection, happiness, renewal, and new beginnings for newborn babies.

By blending artisanal techniques with modern, understated design, Mimi creates knitwear that feels personal, meaningful, and made to be treasured during a baby’s first days and beyond.