Dreams

Dreams: Britain’s Most Loved Bed Retailer

Dreams is more than just a bed store—it's a fully integrated British business with nearly 40 years of heritage in helping the nation sleep better. With 2,400 dedicated colleagues, we strive to deliver the perfect journey toward finding not just a bed, but The Bed. From manufacturing to delivery, we work tirelessly to ensure every customer enjoys peaceful sleep.

We proudly manufacture over 500,000 mattresses, divans, and headboards each year in our West Midlands factory. Our wooden products are certified by the Forest Stewardship Council®, and our factory team has earned the prestigious Manufacturing Guild Mark for exceptional craftsmanship.

Dreams stores span 1.5 million sq ft across the UK, from Aberdeen to Truro. In-store customers benefit from our exclusive Sleepmatch technology, which recommends the perfect mattress in just three minutes. Our 12 Delivery Service Centres, covering over 600,000 sq ft, make 14,000 home deliveries each week—totalling 6 million miles annually.

At our High Wycombe headquarters—affectionately called “Bedquarters”—over 200 colleagues power our strategy, supporting every part of the business to make, buy, sell, and deliver the perfect bed. Now owned by Somnigroup International, the world’s largest bedding company, Dreams is prouder than ever to be the Official Sleep Partner of Team GB and ParalympicsGB.

 

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