The mission of sustainable sleep brand Luff is to create exceptional sleep products which have a positive impact on people and the planet. It’s founder, sleep guru and designer Stephen Goknel, considers sleep to be “a necessity and a fundamental pillar of happiness, health, and overall wellbeing”. He is passionate about preserving the environment so the brand is committed to using sustainable materials in all of its products and in ensuring that ethical manufacturing practices are strictly followed. 10% of Luff’s profits also goes to homeless charities making the brand socially responsible as well.
All of Luff’s eco-friendly products contain or are made from organic bamboo sustainably grown and managed, and fully Oeko-tex certified. Fast growing, with low land and water use, it requires no pesticides, fertilisers, or herbicides so vegan-friendly. Bamboo fibre is naturally anti-bacterial so repellent to bed bugs, dust-mites, and other micro-organisms. It is also naturally hypo-allergenic so perfect for those with sensitive skin, allergies, or eczema. With bamboo being naturally breathable and temperature regulating, it’s a great choice for bedding as it provides the perfect combination of keeping you cool in summer and warm in winter. It is also naturally moisture-wicking, so you remain dry and comfortable on even the hottest of nights.
Luff’s woven bamboo fabric with its Nanoweave® technology is unique to Luff. Its bamboo silk bedding with its high 700 thread count, has a truly sumptuous feel and look, very similar to mulberry silk, so small wonder that it can be found in various five-star establishments. Its innovative bamboo pillows, mattress topper and mattress incorporate its own patented Cloudtec® which has all the benefits of memory foam without the drawbacks and is designed to provide the perfect balance of comfort and support.
Luff’s sleep products will doubtlessly add a welcome feeling of luxury to any bedroom and crucially for those of us who often toss and turn at night, will aid a good night’s sleep. Plus, you can rest assured that no harm has been caused to the planet in their making!
