There is so much to admire about The Planet Loving Company. A sustainable luxury fashion brand established by The Vampire’s Wife Co-founder Alex Adamson and sustainable activist Tabby Taylor. Its mission is to create desirable clothing that has the feel-good factor whilst at the same time ensuring that the planet nor its occupants are sacrificed in the process. When the company states that “we walk the walk, we don’t just talk the talk” this is no exaggeration. It has successfully integrated sustainability into its core values to minimise its environmental and social impact ensuring that short-term profits don’t turn into long-term liabilities.
Organic Velour Dress – Deep Sea Green
Organic Velour Tracksuit Bottoms – Royal Purple
It is totally committed to reducing its carbon footprint and embracing renewable energy sources. This completely aligns with the values of today’s increasingly thoughtful consumers. Crucially, The Planet Loving Company operates a sustainable supply chain. Working only with those suppliers who are committed to fair working practices and environmentally responsible production. It also minimises waste by utilising deadstock fabrics to create its luxury garments. Its highly coveted All-Day Velvet Suit is created from luxury deadstock velvet velour.
Comfort is also important, so its signature Organic Velour Dress created in an array of jewel like colours, is designed to create the wow factor whilst still feeling super comfortable and perfect for both lounging by the fire during grey winter days or for a sophisticated night on the town. This dual role for its pieces is an important aspect of the company’s mission. Their Slip Dress constructed in silky satin with its sensual strappy back is another piece in the collection which one would love to own.
Top Picks from The Planet Loving Company
Lightweight T-Shirt – Powder Blue
Organic Velour Raglan Jumper Deep Sea Green
Organic Velour Zip Jumper – Jet Black
The The Planet Loving Company prides itself on providing transparency in respect of each of its garments. Information as to the origins of the fabrics used (the silk used in its gorgeous wrap skirt comes from Nonna’s deadstock collection). The origins of the sewing threads, swing tags and even the woven labels are provided in respect of each piece. It also prioritises social responsibility by giving back to local communities with involvement in healthcare, education, and environmental conservation projects.
The Planet Loving Company has produced a luxurious collection of pieces but equally importantly, it stands as a superb example of a sustainable and conscious business which doubtlessly will influence other companies working within the fashion industry.