New Sleep Brands This Month – November Edition 2023

Every fortnight we will be introducing four new brands to our myza platform. All our brands are carefully selected by our team of sleep experts. We welcome independent, sustainable and ethical brands (large or small) to myza. We love to receive feedback on what you think about our new brands – we source each brand based on customer demand so hopefully you will enjoy this months gems!


Brand #1


ErgoPouch make premium, natural fibre sleepwear and sleep solutions for babies and kids that are ergonomically designed and TOG-rated for warmth.

Sleep (or lack of) in the first five years is difficult and full of challenges. Our range spans Newborn to 6 years old, and is designed to take the guesswork out of dressing your child safely for sleep, no matter the temperature. We empower parents to feel confident in making safe-sleep decisions for their child and help them navigate their way through the tougher phases of their sleep journey.

Made from certified organic and natural fibres with ethical and sustainable manufacturing processes, our products care for the environment as much as they do your child. An ergoPouch is non-toxic, skin-friendly and will last several years across several children.

Brand #2


Welcome to BellaMoon, your ultimate destination for luxury pregnancy, breastfeeding, and nursery products. We pride ourselves in creating exceptional products that stand the test of time. Our award-winning pregnancy pillows are meticulously designed to provide ultimate comfort and support, accompanying you from pregnancy to the early stages of your little one’s life. As you embark on this extraordinary journey of motherhood, trust BellaMoon to be your trusted companion. Experience the transformative power of luxury and thoughtful design. Welcome to BellaMoon, where elegance meets practicality in the most beautiful way imaginable.


Brand #3

Cosy Collective

Cosy Collective was founded by Nicola – full time NHS worker, proud cat Mum and self-confessed Pyjama addict. Fed-up with the common problems of conventional loungewear – Nicola, armed with her extensive PJ experience; set about designing and creating her own perfect PJs to her own unique specifications. With sustainability and comfort in mind, the Cosy Collective range is made from luxuriously-soft ‘Bamboo Modal’ fabric, which hosts a variety of technical & beneficial properties. All of the unique prints are custom designed by her. And all pants/shorts are equipped with practical pockets to accommodate the necessities of modern living. 

Brand #4

Selfie Craft Co

Welcome to Selfie Craft Co, a brand for creative kids who love to make.

Gemma Treby created her unique company, Selfie Craft Co whilst taking time out from her full time job to care for her two children. “The idea of colour in clothing came from my own boys, and their love for crafting. I wanted to extend the pride and sense of achievement they get from making things, and what better way is there than to allow them to wear what they have made!” says Gemma.

It all started with the launch of their super soft jersey tops, hand printed to order with a variety of designs, that can be personalised, to include unicorns, dinosaurs and superheroes. On the back of this success the range was extended with the launch of colour-in pyjamas, baseball hats, dress up capes and more. “We are constantly keeping a look out for new trends and themes. As we are a UK based company and design everything ourselves, we can be pretty responsive and regularly launch new designs,”

Each item comes with a set of permanent fabric pens that contain high quality UV ink, excellent for colour vibrancy, which encourage children to explore a variety of techniques. The pens are also professionally tested to ensure they do not wash out.

Permanent pens are the cornerstone of the product: children will put a lot of time and effort into their creation – even if they do go outside the lines and T Rex ends up being pink! – but it would be heartbreaking if their work was simply washed away.

Want to check out our other 500+ independent brands click here

By Olivia Collins

Co-founder of myza

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