Pillow Buying Guide

The Crown Of Your Bed

The humble pillow is the crown of the bed, there to cradle our heads and gently align our necks for a cushioned and comfortable slumber. If you think you’re using the wrong kind of pillow however, or that it’s simply just time for a new one, our Pillow Guide is here to help you find your perfect sleeping companion.

A few points to consider

If you spy some unpleasant stains or odours, or find yourself having an allergic reaction after sleeping, it’s probably time for a new pillow. But instead of finding any ordinary replacement off the shelves, take into account the following:

  • Sleeping Position
  • Firmness
  • Allergies
  • Neck pain, back pain and headaches

It’s important to select a pillow that will strike the right balance between support and comfort, and one that caters specifically to your individual sleeping habits, such as sleeping position. We’re all different, and that shouldn’t mean you have to compromise to find a pillow that fits you best.


For those who tend to sleep on their backs or stomachs, soft pillows are recommended. A relatively thin pillow with plenty of cushioning is ideal to embrace the head whilst you drift off to dreamland.


Side sleepers should ideally use a firmer, slightly thicker pillow than their back-sleeper counterparts, helping to align their spine during sleep. The base/core of the pillow should also maintain its shape and height, withstanding the weight of your head, whilst also cradling your head in the right position. And for those with broad shoulders, we would recommend two pillows - the firmest and broadest of which should be placed beneath a softer, flatter pillow on top.

Best of both worlds

If you’re the type who switches position throughout the night, or you’re looking to switch around the firmness of your pillow from time to time, why not try something that offers both softness and support?

No more sniffles - Hypoallergenic and Antibacterial Pillows

If you find yourself coughing, wheezing, or generally feeling uncomfortable after sleep, chances are you’re allergic to a material inside your pillow. A simple solution is to buy pillows made from hypoallergenic materials that keep dust mites and bacteria at bay.

The Perfect Travel Companion - Travel Pillows

Whether you're flying, training or even camping, these are the best pillows to leave you feeling well rested

Pillows that Relieve Neck Pain, Back Pain and Headaches

Do you wake up each morning with pain in your neck? You aren’t alone. Some two-thirds of people deal with neck and back pain. While it tends to affect people the most in middle age, neck and back pain can impact anyone.

Maternity Pillows

Other Recommend Pillow Brands