My eyes are usually the giveaway when I’ve had too little sleep waking up with puffiness and dark circles. So initially when a friend tipped me off about eye serums, I was sceptical, asking myself why should I want to dab another product on my face? But I quickly found out that these serums aren’t just another pointless addition to your skincare regime, they are lightweight formulas made up of small molecules that penetrate active ingredients deep into your skin. Not only does this mean you’ll see results faster, but you’re also able to target specific concerns easily, whether that’s wrinkles, puffiness, or dark circles. And take it from me, eye serums do actually work.
I was therefore excited to trial our newest eye serum from award winning, skincare brand Sofia Latif. All of its products are made with 100% pure plant, nut, seed, and flower oils, which are vegan-friendly, cruelty free, sustainably sourced. and made in London, in small batches. Crucially, they are also free from synthetic ingredients, palm oil, mineral oils, phthalates, SLS / SLES, and silicones.
Its packaging is recyclable – bottles are made of glass – which is music to my ears, and each purchase is linked to a charitable donation to Lendwithcare who support female small business owners in low-income countries by providing them with micro-loans, so that they may grow their business and support themselves and their families with dignity Sofia Latif’s mission is to help women whose complexions have changed through age, feel more comfortable and confident in their skin. By making sure our skin is healthy, supple and elastic we can help it age more gracefully. The brand’s philosophy is that time is precious and we should do away with complicated skincare routines. Instead at the end of the day, we should use the time to reconnect mind to senses, simultaneously soothing mood and skin in a more holistic approach to skincare, with how we use a product being as important as what we actually use on skin.
Its luxurious and hydrating under-eye oil, is best used at night, on cleansed skin, being the last step in a skincare routine, rather than the first. It is applied by gently swiping the roller under the eyes then using light taps, it’s important not to drag or pull the skin around the eye, instead gently massaging around the eye contour area and across the brow bone, breathing in its warming and calming scents of Organic Roman Chamomile, Organic Sweet Orange, and Wild Carrot Seed. These hero ingredients will gently calm, detoxify, and soothe the under-eye area, preparing your eyes and mind for rest. Its recommended using your ring finger, as it’s weaker than your index and middle finger, allowing you to treat the area with due delicacy. The serum is suitable for all skin types, except those sensitive to essential oils.
Is there anything worse than a product that leaves behind a greasy residue? Not really and this is where this nourishing and moisturising eye serum comes into play—its lightweight formula will hydrate your delicate eye area without a sticky heavy texture, easily absorbed into the deeper layers of skin to create a healthy and strengthened under-eye area. Antioxidant packed Meadowfoam seed oil and Organic Argan oil protect the delicate skin, with vitamin rich Marula, Rosehip, and Pomegranate seed oils working to regenerate skin and increase collagen, elasticity, and firmness. Omegas from Lemon seed, Camellia seed, and Organic Grapeseed oils also hydrate and smooth skin.
Thin and lacking the support of underlying fat, the skin around the eyes is highly prone to dryness and sagging as it has virtually no sebaceous glands. Consequently, the delicate eye area is invariably one of the first to show visible signs of ageing. Frequent muscle movements also stress the skin here, so inevitably more lines and wrinkles appear plus redness and dark circles from the capillary network.
Whether it be for smoothing out fine lines, de-puffing, reducing redness or dark circles, or just brightening and firming, I can highly recommend this serum to you – you’ll notice a big difference after a few weeks of use. I could see a visible improvement in the eye area after just ten days. Packed full of hardworking ingredients, this great all-rounder is an excellent option even for those of you whose skin is ultra-sensitive. And the good news is that it’s never too late (or too early) to care for the delicate under eye area.