In Conversation With: Inner Senses
Inner Senses began with their curiosity to source nature’s finest ingredients together with a passion to share. They embrace the simple things and value nature and everything that it has to offer.
All of their plant based products are personally hand blended. They reach back and honour those precious apothecary traditions, combining knowledge and passion with a holistic approach to your personal wellbeing. Whether you’re searching for pure, gentle oils for your beautiful new baby’s skin, or looking to nourish, tone and revitalise your complexion, they are here for you. These are Inner Senses’ unique qualities.
We speak to Lisa Basso, the founder of Inner Senses about why she started the brand and what makes her skincare products so special
Tell us a little about yourself, and what inspired you to create Inner Senses?
For as long as I can remember, I’ve been fascinated and captivated by perfume and scent. As a young child I would spend hours picking roses and other flowers from the garden and soaking them in water, attempting to create my own perfumes. By the age of eighteen I had embarked on my first diploma in Aromatherapy, one of the earliest available in the North-West of England in 1990, it was a natural choice for me. 1992 marked the start of my career in Aromatherapy, and having practised, taught and written on the subject for well over two decades, I decided to establish Inner Senses in 2017. It was a natural culmination of my experience and my desire to create a range of the highest quality, therapeutic Aromatherapy products – encompassing skincare and wellbeing – for the whole family.
What makes Inner Senses completely different to all the other beauty brands out there?
We are different, because we are not solely a beauty brand; in fact the roots of Inner Senses are planted firmly in Holistic Wellbeing and the use of Aromatherapy as a Complementary Therapy. We take a Holistic approach to beauty, recognising the interconnected nature and impact of our emotions, lifestyle, wellbeing and other factors. We also welcome innovation, but never for it’s own sake or at the cost of efficacy. We embrace the more traditional apothecary traditions that have been observed since antiquity, in fact some of our most popular and effective products are based on formulations that we have been making for customers for decades. Our multi award-winning AWAKENING Meditative Body Oil, for example, is a beautifully uplifting blend that I first created for my grandmother twenty-seven years ago. Other than a higher percentage of organic ingredients, the recipe itself is exactly the same!
Can you talk us through some of the skincare rituals you follow/are inspired by to create your products?
I’m a believer in a thorough but fairly simple daily routine in terms of the number of steps; over complicated routines tend to deter lots of people and can become a bit of a chore, not to mention overloading the skin, often with ingredients that ‘fight’ each other, like too much fragrance (wether synthetic or natural). I believe a good skincare routine should be three things: effective, enjoyable and fairly simple. In terms of effectiveness it’s vital that products address your particular skin type and work to correct where needed. Secondly, I like a routine to be fairly simple; a good cleanse ( I love an oil or balm for this purpose), tone (I like organic floral hydrosols) and oil serum to not only moisturise but feed the skin with key nutrients such as Essential Fatty Acids, vitamins and minerals to support skin health. Warm the oil in your palms for a moment, cup over mouth and nose, then inhale deeply three times, allowing the volatile plant compounds to be absorbed into the aqeous lining of the nose and carried to the olfactory bulb in the brain. This process takes just a few moments but is wonderfully mood-boosting. A water-based serum (before applying oil) can also be a good addition. I use a deep-cleansing mask twice per week (with a drop or two of oil added) and like them to contain mild natural exfoliants as fruit acids and plant extracts; it’s vital to gently slough off dull dead skin cells in this way and it aids penetration of the products that follow. Last – but by no means least – our routines should be fabulously enjoyable, transforming simple skin-care into self-care in the shape of nurturing and pleasurable rituals. I aim to create products that are beautiful to use; not only effective but sensorial, decadent and uplifting.
What has been the most rewarding feedback you have received from a customer who has purchased one of your products?
Every bit of positive feedback is rewarding! I’m incredibly lucky to have enjoyed a long career doing something I love, and to have my creations loved by customers in turn. Every time a customer expresses how much they’re enjoying a product it delights me just as much today as it did when I started hand-crafting product almost thirty years ago. Satisfied customers are the reason you’ll find me in the workshop late at night and some Saturdays too; I just love hearing a customer say they enjoy a product. It’s a wonderful feeling
Of the Inner Senses products that we are featuring on myza, which is your particular favourite and why?
It definitely changes from time to time according to my skin’s needs, but for the last six months my favourite has been RASPBERRY ROSE Replenishing Facial Oil. It’s a very nourishing, protective and reparatory oil which smooths, softens and nourishes really well. It’s light and fast-absorbing enough to apply in the morning aswell as night, plus the natural aroma of Bulgarian Rose coupled with Raspberry is gentle, crisp, fresh and beautifully comforting.
Where do you see Inner Sense being in the next five years?
I hope to keep on formulating products that capture the hearts of our customers and embody the very best of Mother Nature’s therapeutic offerings, presenting them in a way that makes using our products a pleasure. Hopefully we will continue to work alongside an increasing number of retailers such as Myza, whose values and ethos are aligned with ours.
What drives you, and where do you get your inspiration from?
My training in Aromatherapy ignited a life-long passion to learn more, but it was when I relocated to the beautiful Caribbean island of Barbados to work as a therapist and teach the first Aromatherapy course on the island in 1995 that I truly began to understand the provenance of the ingredients I worked with. I lived on a farm surrounded by incredible offerings; Jasmine, Aloe, Hibiscus, Frangipani – all were abundant, and tendiung to them enabled me to truly understand them; planting, tending, harvesting, extracting the precious compounds – each plant has it’s own specific personality and properties. I returned to the UK with a much more complete understanding of the ingredients I work with, and they are far too good not to share! I have a deep desire to share my knowledge of the incredibly therapeutic value of Mother Nature’s offerings. This, along with my 6 year-old daughter (who loves Aromatherapy and believes she can teach me a thing or two) are my main inspirations
Finally, a few pearls of wisdom from you! Run us through your recipe for a great night’s sleep, and some do’s and don’ts that you recommend following, or including in a pre-sleep schedule.
My ideal routine would include luxuriating in a bath containing magnesium salts and a beautiful aromatic oil such as DREAM body oil (our body oils double as bath oils), followed by applying a relaxing body oil to nourish the skin and soothe the senses. Slip into some super-comfy nightwear, then and follow this with relaxing music or easy-reading if you find that relaxing. I love to drink Soursop tea before bed; I steeping a few leaves in boiled water then add a touch of milk and honey. It’s an incredible plant, widely used throughout the Caribbean islands and an excellent soporific, helping to induce drowsiness. It’s also really important to step away from technology; don’t over-stimulate the brain by staring at a screen or doing work/browsing social media. Let the mind unwind, and the body will follow. Sweet dreams 🙂