Five Dot Botanics

Five Dot Botanics Full Bright Renewal Eye Serum Review – A Minimalist Approach To Skincare

Prepare to be inspired by this beauty brand which aims to revolutionise our approach to skincare. Co-founded by husband and wife team, Zaffrin and Brian O’Sullivan, independent brand Five Dot Botanics, is looking to take on some of the bigger names in the beauty industry with their impenetrably long ingredient lists, by offering, with the aim of total transparency, a science-backed, natural skincare range with just five ingredients per product – thus the clever brand name and logo, Five Dot Botanics written in Morse Code.

When it comes to skin care products, it’s all about the ingredients – according to a recent survey, the average woman uses 12 products containing 168 unique ingredients every day. The right ones can transform one’s skin, but the wrong ones can cause dryness, redness and sporadic breakouts. Those with sensitive skin like myself, know this too well, which is why people with reactive skin are very careful about what they put on their faces. The benefit of limiting your skin-care ingredients is that you reduce the risk of irritation or allergy, and you can focus on products that have a higher concentration of active ingredients. As the number of ingredients in a product are increased, there’s a risk that the active ingredients become less bioactive as the filler ingredients reduce the potency of the star ingredients that you’re actually trying to reap the benefits from. Crucially, you also know exactly what you’re putting on your face.

Renewal Eye Serum - Horse Chestnut + Caffeine, 10ml
Renewal Eye Serum – Horse Chestnut + Caffeine, 10ml


The Five Dot Botanics’ skincare range which is certified vegan, focuses on natural extracts from plants, nuts, seeds and flowers, selecting only those botanical extracts that have had plenty of research backing up their proven benefits for the skin, thereby giving the skin only what it needs. Its Full Bright Renewal Eye Serum (£30) is one of its most popular products and its not difficult to see why. As someone who suffers with persistent dark circles under my eyes, I am always on the lookout for a skincare product which will brighten this area, reduce puffiness, and hydrate. If you have genetically thin skin, underlying blood vessels may show through as purplish-blue markings, especially when your body is under a lot of stress from lack of sleep. Regular moisturisers are just not cut out for this area and can in some cases increase puffiness as the skin around our eyes is thinner and more fragile than the rest of our face and more likely to react to irritating ingredients than other areas. 

This clever serum with its eye brightening and firming ingredients (including Caffeine, Horse Chestnut and Licorice Root Extracts), is a great find because it actually delivers on its promise – tackling dark circles, reducing puffiness and locking in moisture. It contains powerful antioxidants that research has shown helps increase collagen production, improves elasticity, and reduces ageing wrinkles and sun damage.

I have used the serum regularly for ten days now and I can already see a visible difference. Light enough to be worn under my favourite concealer, the serum has hydrated and brightened the skin around my eyes so that I look more refreshed and awake.

My dark under-eye circles are less pronounced and consequently, the amount of time I’ve been spending each morning trying to blend these away with concealer has been cut by half. With the under-eye area now hydrated, concealer is also easier to apply, producing a much smoother and more natural finish. I can already envisage this early morning camouflaging becoming a thing of the past!

Renewal Eye Serum - Horse Chestnut + Caffeine, 10ml
Renewal Eye Serum – Horse Chestnut + Caffeine, 10ml

The serum is very simple to use, just apply it around the eyes, morning and evening, and gently massage in. What I particularly love is its unique roll-on applicator which does away with any tugging in the delicate eye area. The serum itself is fragrance free and has a lovely soothing, cooling quality to it. Importantly, Five Dot Botanics prides itself on being a climate-conscious brand from its use of natural plant ingredients to its recyclable bottles. Its product range is also gender neutral.

As we seek to declutter every other area of our lives, it only makes sense to also adopt a more minimalist approach to our beauty regime using fewer but harder working ingredients. With Five Dot Botanics’ skincare range you will effortlessly have this area covered.

Shop Five Dot Botanics here


The Myza Editorial Team

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