C. St. Quinton – Organic Cotton Pyjama Review
How to Sleep Well But Also Sleep Sustainably
We spend about a third of our lives in bed, so it makes complete sense to have a well thought out sleepwear repertoire. Beautifully cut pyjamas in refined natural fibres should be bedtime essentials. There are health benefits too; unlike their synthetic counterparts, natural fibres are breathable and act as a temperature regulator. Choosing cotton, silk, bamboo, Tencel, merino wool or cashmere blends ensure that you’ll stay warm in winter and cool in summer. Eco-friendly, ethical and sustainable fashion is also finally on the fashion industry’s agenda – and for many brands this has been a year of awakening.
This brings us to the gorgeous debut sleepwear collection by C. St. Quinton which is made in the finest organic cotton (GOTS certified). Organic cotton is grown in a way that uses methods and materials that lessen the impact on our environment. A big effort in the organic movement is to use growing systems that replenish and maintain soil fertility and build biologically diverse agriculture. Organic cotton uses far less water too, 91 per cent less water than regular cotton and it produces fewer greenhouse gas emissions .
The main benefit of organic material however, is that the crops are not treated with pesticides, insecticides, herbicides and Genetically Modified Organisms. These toxins are harmful for farmers and workers, us as consumers, and entire wildlife eco-systems. And yet, despite the increasing number of fashion brands championing this natural fibre, less than one percent of all cotton grown is organic.
What truly sets C. St. Quinton apart from other sleepwear brands is that its founder Caroline sees her sleepwear being used as a platform for activism and a vessel for change. By partnering with different charities and creating fabric prints which focus on a specific mission, she endorses her belief that we should purchase clothing which maximises our positive social impact and minimises our environmental impact.
So, uniquely and innovatively, this collection uses an exclusive designed and beautifully hand painted print which is a homage to one of the world’s most endangered animals – the rhino. Nestled amongst zebras, giraffes, cheetahs and impalas are baby rhinos running for safety or being protected by their mothers. Also interwoven throughout the design, is the South African national bird and national flower, the King Protea, with its rich burgundy red petals. This unique and evocative print makes for a stand-out sleep look. Quirky, but cool. And for every pair of pyjamas sold, C. St. Quinton is committed to donating 10% of profits to Save the Waterberg Rhino, in admiration for its incredible work. It is a charity that trains and equips anti-poaching monitors in Limpopo South Africa.
The cut of the pyjamas is really great – the founder’s tailoring background on Savile Row is clearly evident – stylish tapered high-waisted trousers with a comfortable elasticated waist, a short jacket with mandarin collar, shell buttons and red contrast piping throughout, this chic sleepwear is a welcome modern take on the classic pyjama silhouette. The fabric is smooth and soft to the touch, also breathable, allowing for air circulation all-night long. The pyjamas are very well-designed with a relaxed fit and ultra-comfortable to sleep in. I love the print which cannot fail to inspire and definitely banishes any chance of waking up in a bad mood!
It’s common sense that if you are going to create something you should do it responsibly. Fighting back against fast fashion C. St. Quinton’s is creating luxury sleepwear using quality sustainable materials. It ensures it knows where its fabrics come from, and whose making them, with each garment crafted in India under fair trade regulations. There has recently been a massive increase in awareness of the impact of our consumption habits. With the rise in conscious consumers and the ability to share a message such as that given by this unique sleepwear collection, the world will increasingly wake up to the fact that if you care about the environment you need also to care about the impact your clothing has on the world around us.
Shop C. St. Quinton here