Woolow was created from the vision of Michael Burke. As young boy, Michael’s father gifted him a wool pillow, made from the wool of the sheep they had sheared themselves on the family farm. As an adult, the years of quality sleep he experienced with this very pillow, coupled with his desire to return to the farm became his driving force to create an organic, natural and eco-friendly product for people all over the world to enjoy. Today they offer this same gift to you, the gift of better night’s sleep, naturally.