SMÅ believes in luxury, quality, nice colours and good design for your little ones.
Swedish designer Karin Parzy use updated versions of traditional Swedish essentials in luxury materials combined with a French touch of contemporary colour range when drawing SMÅ. Subtle and delicious, it's an easy to live collection.
Slow fashion and sustainable living are key points in all creations from SMÅ. It is a mentality that involves thinking about provenance and buying things that won’t look unfashionable after one season. Our baby clothes and accessories are meant to last for a long time, not only for one child but also for siblings to come. Buy less, handle with care and share when outgrown!
