Rooh
A lifestyle store selling an exclusive collection of apparel, accessories, and home décor, handmade by artisans in India, Rooh brings to life India's rich cultural heritage through the vibrant colours and prints in its collection. The collection is responsibly produced in small batches in India, using the block printing technique, considered to be one of the earliest, slowest and most intricate forms of textile printing. Each product is unique and tells the story of years of skill and expertise behind it. When you buy a product from Rooh, you help keep incredible craftsmanship alive while supporting the creation of a sustainable livelihood.
