Kindred + Wild was really an experiment towards a certain aspired lifestyle. Years ago, in slow transition away from the disposable, synthetic and unnecessary, Mugdha (Kindred + Wild’s founder) began to replace her skincare products by making her own. Eventually it dawned on her that she had gone without a face wash or a face cream for years (even without shampoo for a month once), used her own lip balms and seemed to have a permanent and increasing collection of essential oils. It was time to do something about it.
Kindred + Wild products are natural, organic products for everyday use and rituals which are born out of Mugdha’s own experiences with skin issues and the eventual holistic approach towards life and health. Her research for plants and inspiration for products is rooted in the concepts of Herbal medicine, Ayurveda, history + folklore, manuscripts and books like those of Nicolas Culpeper, John Gerard etc. and other traditional herb wisdom.