AS WE ARE NOW is a Norwegian lifestyle brand with a mission to redefine and upgrade traditional product categories to meet the demands of modern women.
They use the latest research to find the most sustainable technical fabrics and smart materials available today, and they match this with beautiful, modern and feminine problem solving design – always giving equal importance to comfort and style.
Based on feminine aesthetics, they want to connect women with the latest innovations in textiles, materials and problem solving design, without losing touch with how they actually live our lives today - as we are now.
Their first product line is a collection of luxurious lounge & nightdresses inspired by Nordic living, designed to look effortlessly cool and sensual. The dresses are made in the softest, most comfortable fibers available with technical properties normally found in high quality active wear. Don´t let the delicate and feminine look & feel fool you. The dresses are machine washable and will keep their shape and quality for a long, long time if handled correctly.