Third found buying bed sheets exhausting. It took up too much time, money and brain power. So, they created a brand which made shopping for bed sheets easier and didn't burden consumers with confusing industry waffle. Third didn't understand why department stores were charging so much for their sheets. To them, a good night's sleep should be accessible to everyone. They set out to create their dream sheets at a price that didn't break the bank. It comes with a '75 Night Risk Free Trial'. So, you can feel, sleep on and experience their sheets before committing to a long-term relationship with them.